Wednesday, March 19, 2008

Fifth shoe drops: Mile High Music Festival is announced

The fifth major new rock festival for 2008 was announced by AEG Live's Rocky Mountain division. The Mile High Music Festival will take place July 19-20 at the outer fields of Dick's Sporting Goods Park in Commerce City CO. Headliners are Dave Matthews Band, Tom Petty & The Heartbreakers, John Mayer and The Black Crowes.

The festival is co-produced by AEG Live, Starr Hill Presents (the production company of Dave Matthews manager Coran Capshaw) and Kroenke Sports Enterprises (which owns the venue, a professional soccer stadium). The festival's presenting sponsor is SanDisk, maker of flash memory for mobile consumer devices.

After failing to get approval for a proposed festival in Denver's City Park, AEG Live went with its Plan B and moved the planned event to the facility in Denver suburb Commerce City.

Tickets ($150 for two days, $85 for one) go on sale March 29. Visit the festival web site for full details.

In addition to Mile High, other major new rock events for 2008 are All Points West (Jersey City NJ), Rothbury Festival (Rothbury MI), Outside Lands (San Francisco CA) and Pemberton Festival (Pemberton BC). See our Special Report: Year of the Launch for analysis.

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